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Wednesday, June 1, 2011

Lamborghini Starts Selling on Taobao Mall

Lamborghini 1 Lamborghini Starts Selling on Taobao Mall taobao international

I have saved up all my Taobao VIP points…
I have saved up all my Taobao VIP points, and am thinking about what to buy. Being the Taobao Master Numero Uno, I have millions and millions of points, which can be used on most purchases to give me a cute little discount. And I think I know what I will spend them on. Will I be the first person in history to use a coupon on his purchase of a Lamborghini? Probably. But I won’t tell that to all the chicks I pick up. I’ll tell them that I paid extra, because paying extra is cool.

Lambo e1306244776837 Lamborghini Starts Selling on Taobao Mall taobao international

Millions and Millions
Don’t have millions of VIP points? You will have to pay cash. Prices range is between 4.5 million rmb and 6.9 million rmb.  They haven’t sold one yet (not in the official Taobao system, anyways) and probably never will.  It’s not exactly about that. Lamborghini is another in the long line of big brands to realize that to exist in the minds of the Chinese consumer, you need to be on Taobao.
Lamborghini~6888000rmb

Lambor e1306244690754 Lamborghini Starts Selling on Taobao Mall taobao international

Lamborghini 3 e1306233732258 Lamborghini Starts Selling on Taobao Mall taobao international

Tuesday, May 31, 2011

iPad 2 Hits Taobao for the Rich and Impatient

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iPad 2 is out!
You might have heard about the huge iPad 2 launch in China. The one that had created massive lines in Shanghai and Beijing, and even an incident of laowai rage. The lines were reported to be mostly made up of scalpers, capitalizing on the certain scarcity of this hot item. So what kind of profits do the scalpers get for waiting in this line for hours and hours?

ipad2 3 iPad 2 Hits Taobao for the Rich and Impatient taobao international
This is what my PTSD nighmares look like
I am happy to report that there is no scarcity on Taobao. If you want an iPad 2, you will pay about a 300rmb premium over the list price for the cheapest model, an 8% margin.  Apple’s mainland China MSRP on the 16GB model without 3G coverage is 3688rmb, compared to 3998rmb on Taobao.  (You can also get a Hong Kong model for slightly cheaper: 3820rmb.)
T2VMNkXexMXXXXXXXX 470006790 e1306228516413 iPad 2 Hits Taobao for the Rich and Impatient taobao international


Rich and impatient
This iPad hoarding is a dirty twist on supply and demand.  But it seems to be working out, as the biggest shops sell them by the hundreds. I could sidestep these scoundrels by waiting until the official Apple store has fresh stock. But I am a rich SOB, and an impatient one. And you know what else? I’m worth it.

iPad 2: 3820rmb (HK model) to 3998rmb (Mainland model)


The 300rmb markup